Emerging businesses

Emerging businesses includes our personal finance, homecare, publishing and printing operations as well as new development areas for the long-term growth of the business.

Saga Investment Services

With high street banks and independent financial advisers continuing to withdraw from the advisory space in the face of increased regulatory pressures, we launched Saga Investment Services. This, our investment management joint venture with Tilney Bestinvest, is designed to fill the resulting gap by providing quality advice from a trusted Brand. The business offers everything from SIPPs to a personal advisory relationship, with all products transparently and fairly priced. Customers have the ability to invest money themselves - with free online and telephone support from friendly experts - take one-off advice, or have a longer-term relationship with a professional adviser.

Personal finance

Our personal finance division is dedicated to providing products that enable our customers to enhance their financial situation while relying on the security provided by our trusted brand.The Saga Platinum credit card currently offers some of the best rates available for use abroad, making it an ideal choice for the over 50s traveller. With our equity release advice service customers can find out whether it might be feasible for them to free up some of the cash locked up in their homes, so giving them financial peace of mind and an improved quality of life in retirement. Saga offers a range of savings accounts. Saga’s 'nominee’ share dealing service offers online and telephone-based trading with no account management, administration or inactivity fees. This reliable service has competitive commission rates, with lower rates available for frequent traders.


Country Cousins provides self-employed, live-in carers to more than 500 clients nationwide, offering dedicated, compassionate and professional care and companionship for the elderly and those convalescing in their own homes. Patricia White’s provides a unique and flexible round-the-clock service to those looking for first-class live-in and visiting care in their own homes. Saga Homecare, which is currently being piloted, is designed to help older people stay independent at home, while still getting the support they need – whether that’s a trip to the shops, help getting washed and dressed, specialist healthcare or night-time assistance. Saga already provides 24-hour reassurance to hundreds of customers who benefit from having an SOS personal alarm, giving them access to help at the touch of a button whatever the time of day or night. Saga Assisted Technologies plans to develop a further range of products in the coming months, designed to help our customers stay living independently in their own homes.

Saga Publishing

Saga Magazine engages its readers with a winning mix of informative and entertaining content – from health to home, celebrities to culture, recipes to royals, new technology to nostalgia and bloggers to books. With a wealth of expert columnists such as Paul Lewis and Annie Shaw, it keeps readers informed on all they are entitled to and changes to policies that could affect them in the future. In addition to the magazine, Saga Publishing also produces a lifestyle website that connects customers with fascinating news and views on gardening, recipes, celebrity interviews, real-life stories, relationships and more.